Hello and Welcome to yet another review post from MarTech Reviews. It’s been a while since my last post. I have been working on some really exciting projects lately, which I plan to share with you in the coming weeks.

Today, we will be reviewing YFret.

YFret is an early startup who made its name after being selected by Nasscom as part of their 10K Startup Program and subsequently raising funds from multiple Angel Investors.

I got a chance to meet their founding team – Tina Mani and Sriram Venkatapathy, who were kind enough to discuss about their vision, the gap in the eCommerce tech space and what YFret brings to the table.

Here is my first impression about YFret, after playing around with it for a few days.

YFret is a marketing automation platform targeted exclusively towards eCommerce companies and Online Retailers. It has a very powerful AI based product recommendation engine which analyzes visitor behavior, engagement history and automatically recommends products which that visitor may be interested in. These product recommendations can be distributed via Browser Notifications, Email, Text Messaging, Facebook Posts or Web Widgets.

YFret is an interesting product, it has most of the features offered by other contenders in this space i.e. Email, Web and Mobile Marketing; Intelligent Triggers like Cart Abandonment, Trending Products, etc. and Personalized Shopper Experience.

Here are things which I like about YFret

Campaign Recommendations

It provides real-time recommendations to Marketers on what campaigns they should be running based on visitor activity on their online store. The campaign recommendations are extended across web and mobile, which is extremely useful, given the mobile world we live in.

Browser Notifications

Though browser notifications is not a new thing, its implementation and usage makes a lot of sense for online shoppers who are constantly looking for a steal deal.

Things I did not like about YFret

Analytics

Though YFret offers comprehensive campaign reports and analytics, it lacks advanced web analytics offered by other platforms in similar space.

User Experience

YFret is extremely rich in functionality, but it can definitely do with a facelift. From what I understand, a beta version is already being rolled out, which has notable UX improvements.

The Verdict

YFret is definitely a platform to watch out for. It does one thing extremely well i.e. Do the thinking on behalf of the Marketer. This in itself is a great utility, given our busy schedules and the need to act swiftly in real-time.

If you are in the market for a marketing platform for your online store or eCommerce business, do try out YFret, it will be worth your while.

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I have a feeling, it will be a while until next time 🙂

Cheers